Military

Pulbic Affairs Spec (Social Media)

Department of Defense Education Activity ยท Department of Defense
๐Ÿ“ Alexandria, Virginia GS-12/13 $102,415 - $158,322/yr
Posted: May 18, 2026 Deadline: May 27, 2026 (Closes in 8 days)

About This Position

About the Position: This position is located at DoWEA Headquarters in Alexandria, VA. This position may be eligible for situational telework as determined by the agency policy.

Qualifications

Who May Apply: Only applicants who meet one of the employment authority categories below are eligible to apply for this job.

You will be asked to identify which category or categories you meet, and to provide documents which prove you meet the category or categories you selected. See Proof of Eligibility for an extensive list of document requirements for all employment authorities. Current Competitive Service Department of War Education Activity (DoWEA) Civilian Employee Current Department of War (DoW) Civilian Employee Domestic Defense Industrial Base/Major Range and Test Facilities Base Civilian Personnel Workforce Interagency Career Transition Assistance Plan Land Management Workforce Flexibility Act Non-Department of War (DoW) Transfer Priority Placement Program, DoW Military Reserve (MR) and National Guard (NG) Technician Eligible Priority Placement Program, DoW Military Spouse Preference (MSP) Eligible Priority Placement Program, DoW MR and NG Preference Eligible Tech Receiving Disability Retirement Priority Placement Program, DoW Retained Grade Preference Eligible Veterans Employment Opportunity Act (VEOA) of 1998 In order to qualify, you must meet the experience requirements described below.

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social).

You will receive credit for all qualifying experience, including volunteer experience.

Your resume must clearly describe your relevant experience; if qualifying based on education, your transcripts will be required as part of your application. Specialized experience for the GS-12 - One year of specialized experience which includes: Assisting with the management of targeted outreach campaigns through writing, production, and posting of content on social networking digital media to facilitate public understanding of the agency's work; Coordinates with the organization web team, graphics staff, video team, and/or infographic/animation specialist to develop content, use of photos and videos, structure and organization; Builds and maintains knowledge of current trends and technologies to evaluate the results of social media programs; Responds to information requests, comments, and feedback from new/social media outlets. Specialized experience for the GS-13 One year of specialized experience which includes: Develop, Plan, conduct, and coordinate the organization's Social Media Program; Design and execute Organization's Social Media Policy that provides the framework to inform and educate general and specialized audiences; Maintain working relationships with members for developing New Media/Social Media networks and outlets; Analyze and evaluate social media effectiveness to recommend changes in approach for digital communications; Keep organization leadership informed; Educate and train colleagues on how to use available tools.

Some federal jobs allow you to substitute your education for the required experience in order to qualify. For this job, you must meet the qualification requirement using experience alone--no substitution of education for experience is permitted.

You will be evaluated on the basis of your level of competency in the following areas: Attention to Detail Customer Service Flexibility Influencing/Negotiating Integrity/Honesty Interpersonal Skills Learning Reading Comprehension Reasoning Self-Management Stress Tolerance Teamwork Time in Grade Requirement: for GS-12: Applicants who have held a General Schedule (GS) position within the last 52 weeks must have 52 weeks of Federal service at the next lower grade or equivalent (GS-11).. Time in Grade Requirement for GS-13: Applicants who have held a General Schedule (GS) position within the last 52 weeks must have 52 weeks of Federal service at the next lower grade or equivalent (GS-12).

Major Duties

As the primary liaison for social media information on the Web, ensures that information is releasable within the guidelines of the Department of War regulations and policy and maintains operational security.

Maintains liaison and provides advice to DoWEA on new/social media engagement opportunities as well as coordination as appropriate with other government agencies.

Evaluates social media analytics to recommend changes in approach for digital communications.

Develops internal and external social media communications plans, including content for social media. Ensures that products reflect the views, positions, and policies of DoWEA and the Department of Defense.

Develops comprehensive social media strategies that support DoWEAโ€™s communications efforts and advance messaging for major policy and program announcements, and understanding of DoWEAโ€™s program and priorities.

Execute an international Social Media outreach campaign to support DoWEA operations worldwide in an effort to promote understanding of the mission and scope of DoWEA, connecting geographically dispersed parent community, student body, and workforce.

How You Will Be Evaluated

Once the announcement has closed, a review of your resume package (resume, supporting documents, and responses to the questionnaire) will be used to determine whether you meet the qualification requirements listed on this announcement. If you are minimally qualified, your resume and supporting documentation will be compared against your responses to the assessment questionnaire to determine your level of experience. If, after reviewing your resume and/or supporting documentation, a determination is made that you have inflated your qualifications and/or experience, you may lose consideration for this position.

Please follow all instructions carefully when applying, errors or omissions may affect your eligibility. The USA Hire Assessments includes a cut score based on the minimum level of required proficiency in these critical general competencies.

You must meet or exceed the cut score to be considered.

You will not be considered for the position if you score below the cut score or fail to complete the assessment. Overstating your qualifications and/or experience in your application materials or application questionnaire may result in your removal from consideration. Cheating on the online assessment may also result in your removal from consideration.

Interagency Career Transition Assistance Program (ICTAP). If you are a Federal employee in the competitive service and your agency has notified you in writing that you are a displaced employee eligible for ICTAP consideration, you may receive selection priority for this position. To receive selection priority, you must: (1) meet ICTAP eligibility criteria (2) be rated well-qualified for the position and; (3) submit the appropriate documentation to support your ICTAP eligibility.

To be considered well-qualified and receive selection priority applicants must satisfy all qualification requirements for the position and receive a score of 90 or above. Additional information about the program is on OPM's Career Transition Resources website. Additional information about the program is on OPM's Career Transition Resources website.

Additional Information

Selection is subject to restrictions resulting from Department of War referral system for displaced employees. Salary includes applicable locality pay or Local Market Supplement. Position is being filled at the GS-12 target GS-13 level.

Duties described reflect the full performance GS-13 level. Duties will be performed in a developmental capacity under close supervision. This recruitment provides promotion opportunity to the target grade of the position without further competition when selectee is eligible and recommended by management.

Management may select at any of the grade levels announced. This recruitment provides promotion opportunity to the target grade of the position without further competition when selectee is eligible and recommended by management. Duties described reflect the full performance GS-13 level.

If not selected at the full performance level, duties will be performed in a developmental capacity under close supervision. As a Military Spouse Preference eligible, you must be determined best qualified at the full performance level to receive preference.

You may claim Priority Placement Program (PPP) preference.

This position is not covered by a bargaining unit. Reasonable Accommodation (RA) Requests: If you believe you have a disability (i.e., physical or mental), covered by the Rehabilitation Act of 1973 as amended that would interfere with completing the USA Hire Competency Based Assessments, you will be granted the opportunity to request a RA in your online application. Requests for RA for the USA Hire Competency Based Assessments and appropriate supporting documentation for RA must be received prior to starting the USA Hire Competency Based Assessments.

Decisions on requests for RA are made on a case-by-case basis. If you meet the minimum qualifications of the position, after notification of the adjudication of your request, you will receive an email invitation to complete the USA Hire Competency Based Assessments, based on your adjudication decision.

You must complete all assessments within 48 hours of receiving the URL to access the USA Hire Competency Based Assessments if you received the link after the close of the announcement. To determine if you need a RA, please review the Procedures for Requesting a Reasonable Accommodation for Online Assessments here: https://help.usastaffing.gov/Apply/index.php?title=Reasonable_Accommodations_for_USA_Hire

How to Apply

To apply for this position, you must complete the online questionnaire and submit the documentation specified in the Required Documents section above.

The complete application package must be submitted by 11:59 PM (EST) on 05/27/2026 to receive consideration. To begin, click Apply to access the online application.

You will need to be logged into your USAJOBS account to apply. If you do not have a USAJOBS account, you will need to create one before beginning the application (https://apply.usastaffing.gov/ViewQuestionnaire/12961840).

Follow the prompts to select your resume and/or other supporting documents to be included with your application package. As a reminder, your resume must be two pages or less and must support the specialized experience described in this announcement. Resumes exceeding two pages will be removed from consideration. For additional information, refer to the 'Required Documents' section.

You will have the opportunity to upload additional documents to include in your application before it is submitted.

Your uploaded documents may take several hours to clear the virus scan process.

After acknowledging you have reviewed your application package, complete the Include Personal Information section as you deem appropriate and click to continue with the application process.

You will be taken to the online application which you must complete in order to apply for the position.

Complete the online application, verify the required documentation is included with your application package, and submit the application.

Your resume selected in USAJOBS will be included, but you must re-select other documents from your USAJOBS account or your application may be incomplete. It is your responsibility to verify that your application package (resume, supporting documents, and responses to the questionnaire) is complete, accurate, and submitted by the closing date. Uploaded documents may take up to one hour to clear the virus scan.

Additional information on how to complete the online application process and submit your online application may be found on the USA Staffing Applicant Resource Center. To verify the status of your application, log into your USAJOBS account (https://www.usajobs.gov/applicant/profile/dashboard/), all of your applications will appear on the Welcome screen. The Application Status will appear along with the date your application was last updated.

For information on what each Application Status means, visit: https://help.usajobs.gov/how-to/application/status

Required Documents

The documents you are required to submit vary based on the authority you are using to apply (i.e., applying as a veteran, applying as a current permanent Federal employee, applying as a reinstatement, etc). Please review the following links to see which documents you need to provide to prove your eligibility to apply: Applicant Checklist for Internal/Merit Promotion Announcements. As described above, your complete application includes your resume, your responses to the online questionnaire, and documents which prove your eligibility to apply.

If you fail to provide these documents, you will be marked as having an incomplete application package and you will not be considered any further.

1.

Your resume: Your resume must be two pages or less and must support the specialized experience described in this announcement. Resumes exceeding two pages will be removed from consideration. For each relevant work experience, make sure you include the employer's name, job title, start and end dates (include month and year), for qualifications purposes, the number of hours worked per week, and a brief description that show you can perform the tasks at the required level listed in the job announcement.

If your resume does not contain this information, your application may be marked as incomplete, and you may not receive consideration for this position. Use plain language. Avoid using acronyms and terms that are not easily understood.

The hiring agency will not make assumptions about what's in your resume. If your resume includes a photograph or other inappropriate material or content, it will not be used to make eligibility and qualification determinations, and you may not be considered for this vacancy. For additional information, to include formatting tips, see: What to include in your resume.

  1. Other supporting documents: Cover Letter, optional Most recent Performance Appraisal, if applicable Proof of Eligibility to Apply: Your application must include the documents which prove you are eligible to apply for the vacancy. The Proof of Eligibility document describes authorities commonly used in merit promotion recruitment and what document(s) are required to prove you meet the requirements of the authority.

You must meet the requirements of at least one of the authorities listed in the Who May Apply section above to receive further consideration. MSP: Military Spouse Preference eligible must provide sponsor orders that should include the date reporting. Time-in-grade documentation: If you are applying for a higher grade and your SF-50 has an effective date within the past year, it may not clearly demonstrate you meet the one year time-in-grade requirement so you will need to provide an SF-50 which clearly demonstrates you meet the time-in-grade requirements (examples of appropriate SF-50s include Promotions, Within-grade Grade/Range Increases, and SF-50s with an effective date more than one year old).

SF50 (required): You must submit a copy of your most recent SF50, Notification of Personnel Action. Block 24 must be a "1" or "2" AND block 34 must be a "2" for Excepted Service or a "1" for Competitive Service

NOTE: Documents submitted as part of the application package, to include supplemental documents, may be shared beyond the Human Resources Office. Some supplemental documents such as military orders and marriage certificates may contain personal information for someone other than you.

You may sanitize these documents to remove another person's personal information before you submit your application.

You may be asked to provide an un-sanitized version of the documents if you are selected to confirm your eligibility.

Frequently Asked Questions

What is the salary for the Pulbic Affairs Spec (Social Media) position at Department of Defense Education Activity?
The salary range for this position is $102,415 - $158,322/yr. This is a GS-12/13 position on the General Schedule pay scale. Actual pay may vary based on locality adjustments.
Where is the Pulbic Affairs Spec (Social Media) job located?
This position is located in Alexandria, Virginia. This is an on-site position.
What qualifications do I need?
Who May Apply: Only applicants who meet one of the employment authority categories below are eligible to apply for this job. You will be asked to identify which category or categories you meet, and to provide documents which prove you meet the category or categories you selected. See Proof of Eligibility for an extensive list of document requirements for all employment authorities. Current Competitive Service Department of War Education Activity (DoWEA) Civilian Employee Current Department of War (DoW) Civilian Employee Domestic Defense Industrial Base/Major Range and Test Facilities Base Civilian Personnel Workforce Interagency Career Transition Assistance Plan Land Management Workforce Flexibility Act Non-Department of War (DoW) Transfer Priority Placement Program, DoW Military Reserve (MR) and National Guard (NG) Technician Eligible Priority Placement Program, DoW Military Spouse Preference (MSP) Eligible Priority Placement Program, DoW MR and NG Preference Eligible Tech Receiving Disability Retirement Priority Placement Program, DoW Retained Grade Preference Eligible Veterans Employment Opportunity Act (VEOA) of 1998 In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if qualifying based on education, your transcripts will be required as part of your application. Specialized experience for the GS-12 - One year of specialized experience which includes: Assisting with the management of targeted outreach campaigns through writing, production, and posting of content on social networking digital media to facilitate public understanding of the agency's work; Coordinates with the organization web team, graphics staff, video team, and/or infographic/animation specialist to develop content, use of photos and videos, structure and organization; Builds and maintains knowledge of current trends and technologies to evaluate the results of social media programs; Responds to information requests, comments, and feedback from new/social media outlets. Specialized experience for the GS-13 One year of specialized experience which includes: Develop, Plan, conduct, and coordinate the organization's Social Media Program; Design and execute Organization's Social Media Policy that provides the framework to inform and educate general and specialized audiences; Maintain working relationships with members for developing New Media/Social Media networks and outlets; Analyze and evaluate social media effectiveness to recommend changes in approach for digital communications; Keep organization leadership informed; Educate and train colleagues on how to use available tools. Some federal jobs allow you to substitute your education for the required experience in order to qualify. For this job, you must meet the qualification requirement using experience alone--no substitution of education for experience is permitted. You will be evaluated on the basis of your level of competency in the following areas: Attention to Detail Customer Service Flexibility Influencing/Negotiating Integrity/Honesty Interpersonal Skills Learning Reading Comprehension Reasoning Self-Management Stress Tolerance Teamwork Time in Grade Requirement: for GS-12: Applicants who have held a General Schedule (GS) position within the last 52 weeks must have 52 weeks of Federal service at the next lower grade or equivalent (GS-11).. Time in Grade Requirement for GS-13: Applicants who have held a General Schedule (GS) position within the last 52 weeks must have 52 weeks of Federal service at the next lower grade or equivalent (GS-12).
How do I apply for this position?
Apply through USAJobs.gov by clicking the 'Apply on USAJobs' button. You'll need a USAJobs account, a federal-style resume, and supporting documents. The deadline is May 27, 2026.
Is a security clearance required?
No security clearance is required for this position.
What benefits do federal employees receive?
Federal employees receive comprehensive benefits including health insurance (FEHB), retirement through FERS, Thrift Savings Plan (TSP) with government matching, paid annual and sick leave, paid parental leave, life insurance, and student loan repayment programs.