Commercial Sponsorship Coordinator
About This Position
This position is assigned to the Non-appropriated Fund (NAF) Marketing and Communications Department; Fleet and Family Readiness Support Services, Commander, Navy Region Mid-Atlantic (CNRMA); Norfolk, VA. Incumbent is responsible for the Commercial Sponsorship and Advertising Sales Program for CNRMA's Fleet and Family Readiness (FFR) organization.
Qualifications
Resumes must include information which demonstrates experience and knowledge, skills, and ability (KSAs) as they relate to this position. Applicants are encouraged to be clear and specific when describing their experience level and KSAs. A qualified candidate must possess: Knowledge of CNIC (or similar) organizational structure and mission(s).
Knowledge of the fundamental principles and techniques involved in the operational management of a program. Knowledge of and skill in working with a Commercial Sponsorship program. Knowledge of digital platforms.
Knowledge of military programs. Skill in organizing and planning events. Skill with digital sales. Skill in the use of Microsoft Office Programs (e.g., Word, Excel, Power Point, Outlook). Ability to understand, adhere to, and/or explain complex regulations, instructions and directives as related to Commercial Sponsorship/Advertising and CNRMA FFR program management.
Ability to develop customized presentations, deliver to, and address groups. Ability to evaluate the adequacy of programs and to make recommendations for improvement or correction. Ability to analyze and prepare clear, concise, and technically sound reports.
Ability to communicate both orally and in writing to solicit commercial sponsorship, negotiate agreements, and prepare after-action reports.
Major Duties
Duties include but are not limited to: Coordinates and manages the Commercial Sponsorship and Advertising Sales Program to include, but not limited to, develops strategy; sells print and digital marketing packages; matches target population and events with potential sponsors; determines opportunities for sponsors and advertisers; develops proposal packages; solicits sponsorships and oversees selection of sponsors, sponsorship agreements, advertising sales agreements; and promotes supports of the program. Maintains accounting/record keeping, evaluates events and initiates follow-up communication with sponsors. Develops proposal packages, negotiates best terms for CNRMA FFR, initiates contracts, ensures necessary legal reviews are completed, and obtains required signatures.
Ensures the contractual "quid pro quo" is fulfilled through execution of considerations and completion of evaluation/follow-up reports. Develops training and educational materials on event marketing and commercial sponsorship for Morale, Welfare and Recreation (MWR) departments. Serves as CNRMA FFR's expert on sponsorship and advertising regulations, policies, procedures, and/or practices.
Provides visibility for CNRMA FFR and disseminates information by making presentations to individuals or groups regarding CNRMA FFR facilities, services, programs available for commercial sponsorships, and/or ability to prospect to build and maintain sales leads. Establishes and maintains continuous liaison with other commercial sponsorship managers, recreation program managers, key staff personnel, installations, and/or groups to gather information pertinent to FFR programs, services, and/or events in an effort to solicit sponsorship and participation. Establishes and maintains liaison with existing and potential sponsors and advertising buyers, community businesses, corporate contacts, community service clubs, and/or military support groups to gather information pertinent to soliciting sponsorship and participation.
Serves as representative on special event planning committees. Conducts special meetings with staff members to ensure deadlines, sponsorship and advertising fulfillment, equipment, materials, and/or departmental commitments are being met for each event. Develops and implements event promotional plans including initiation of graphic work orders, advertising placement, and management of in-kind advertising, development of news releases, and distribution of publicity materials.
Prepares Purchase Order and Contract requests in compliance with accounting standards for required purchases.
Education
This position does not have a positive education requirement.
How You Will Be Evaluated
All resumes will be reviewed to determine if they meet the hiring eligibility and qualification requirements listed in this announcement, and will be rated based on the information provided in the resume to determine the level of knowledge, skills and abilities (KSAs) related to the job requirements. Using the qualifications of the position, a predetermined rating criterion of KSAs will be used for each resume. Best qualified applicants will be referred to the hiring manager. The selecting official may choose to conduct interviews.
Additional Information
Executive Order 12564 requires a Federal workplace free of illegal drugs. According to the Executive Order, all Federal employees are required to remain drug free throughout their employment. Commander, Navy Installations Command is a Drug-Free Federal Workplace.
The use of illegal drugs will not be tolerated, and use of or intoxication by illegal drugs will result in penalties up to and including removal from Federal Service. Non-U.S. citizens with fewer than three years of recent residential history in the U.S. may be determined ineligible for employment. Some positions have special requirements.
Selectee may be required to complete a one (1) year probationary period. Participation in Direct Deposit/Electronic Fund Transfer within the first 30 days of employment is required. In accordance with the Real ID Act of 2005, if a candidate or new hire requires access to a military installation and does not have a REAL ID, identity will need to be established.
Identity is established by presenting either one (1) Acceptable Credential or by presenting an acceptable combination of Source Identify Documents. Acceptable Credentials are listed in List A and Acceptable Source Identity Documents are listed in Lists B and C in the link below (page 3). If using an Acceptable Credential, only one (1) from List A is required and if using Acceptable Source Identity Documents, one (1) from List B and one (1) from List C is required. https://www.oni.navy.mil/Portals/12/Vistors/Base%20Access%20Form.pdf?ver=2017-08-28-065204-693
How to Apply
To be considered for this vacancy you must apply and complete the online questionnaire and submit the documentation specified in the Required Documents section above.
The complete application package must be submitted by 11:59 PM (EST) on 07/15/2026 to receive consideration. To begin, click Apply to access the online application.
You will need to be logged into your USAJOBS account to apply. If you do not have a USAJOBS account, you will need to create one before beginning the application. To preview the Application Questionnaire, please click the following link: https://apply.usastaffing.gov/ViewQuestionnaire/13000100 It is your responsibility to ensure your application package (resume, supporting documents, and responses to the questionnaire) is complete, accurate, and submitted by the closing date.
Additional information on how to complete the online application process and submit your online application may be found on the https://help.usastaffing.gov/Apply/index.php?title=Applicant To verify or check the status of your application, log into your USAJOBS account. Once logged in, the Welcome screen lists your applications, your application status and the date it was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/status DON is an Equal Employment Opportunity Employer.
All qualified candidates will receive consideration without regard to race, color, national origin, religion, sex, age, mental or physical disability, genetic information, reprisal, marital status, political affiliation, sexual orientation, or any other non-merit factor. The DON provides reasonable accommodations to applicants with disabilities. Applicants with disabilities who believe they may require reasonable accommodation(s) should email their request to [email protected] to ensure proper consideration is given.
Required Documents
The following documents are required at the time of application: Resume - Federal agencies are required to limit resumes to two (2) pages or less. Proof of education/training/licensure: provide a copy of your awarded/conferred college transcript(s) and licensure as applicable If claiming Department of Defense (DOD) Non-appropriated Fund (NAF) Business Based Action (BBA) priority consideration: provide a copy of the notice of separation If claiming Military Spouse Preference: provide a copy of the sponsor's Permanent Change of Station (PCS) orders and a marriage certificate at the time of application If claiming Veteran's Preference: provide a copy of your DD-214, Member-4 page and any supporting documentation (SF-15, V.A. disability letter, proof of service, etc.) If a current or former Federal Employee: provide a copy of your most recent Personnel Action Report (PAR) or SF-50
NOTE: Failure to provide the required documents may impact eligibility, qualifications determination.
Note: When submitting transcripts for an Associate degree or higher, proof of a high school diploma or equivalent is not required. All transcripts MUST show student's name, the name of the awarding university or educational institution, degree type, awarded/conferred date, and the field of study (major). If your degree has not been awarded and/or you possess certificates of completion for DoD approved competency-based training courses, and/or a valid CDA/MSA credential(s), you MUST also provide a copy of your HS Diploma or equivalent.
Altered transcripts will not be accepted. Transcripts from foreign colleges must be evaluated for U.S. equivalency in order to be considered. Applicants are responsible to obtain and submit proof of creditability of education as evaluated by a credentialing agency which is a private U.S. organization.
Credential evaluations are not free and applicants are responsible for the cost of the selected service. Foreign high school transcripts or diplomas do not require credential evaluation but must be in English or a certified translation. Starting May 7, 2025, non-affiliated individuals requesting access will need a REAL ID-compliant driver's license or another acceptable form of identification to access CNRMA Installations.
This applies to everyone, including the following: but not all inclusive: Vendors Dependents aged 18 and older Service Providers Veterans with service-connected disabilities Contractors Visitors (includes visitors in same vehicle with CAC holder) Transportation services (taxi, limo, ride share) Agent, Assist, Aid, Care Giver Letters Au Pairs, Child Care Providers What are acceptable alternative forms of identification for base access? If you don't have a REAL ID-compliant driver's license, you can use one of the following: U.S. passport or passport card Military ID card (Common Access Card or CAC, DoD retired ID card) Permanent resident card (Green Card) Transportation Worker Identification Credential (TWIC) Enhanced Driver's License (EDL) Other forms of identification accepted by the Department of Homeland Security How can I obtain a REAL ID-compliant license? To obtain a REAL ID-compliant license, you'll need to visit your state's driver's license agency with the following documents: Proof of identity (e.g., birth certificate, passport) Proof of Social Security number (e.g., Social Security card) Two proofs of residency (e.g., utility bills, bank statements)